Wednesday, March 17, 2010

'Avatar' DVD to hit stores on Earth Day

The biggest movie of all time is finally headed to your living room. Twentieth Century Fox announced that it will release Avatar on DVD and Blu-Ray on April 22 — Earth Day. But if you’re planning on taking a hammer to your piggy bank and racing out to buy one of those pricey 3-D TVs, hold up a sec. The home version of James Cameron’s f/x-a-palooza will only be available in 2-D. Additionally, the $29.98 DVD and $39.99 Blu-Ray will not come packed with extras — or any extras at all — because both Cameron and the studio wanted to deliver the film in all of its ground-breaking digital glory, which, of course, takes up precious disc space. Nevertheless, Fox says that a loaded, multi-disc edition will hit stores in November.

As for Avatar’s Earth Day release date — which falls on a Thursday instead of the usual Tuesday DVD drop date — Cameron and Co. believe that the date makes sense because of the movie’s ecological themes. Without seeing it, we have no idea how a film as epic (in every sense of the word) as Avatar will play on the small screen. But we do know this: the fastest-selling DVD of all time (that would be Christopher Nolan’s The Dark Knight, which managed to move 3 million DVDs on its first day back in December 2008) better get ready to be bumped down a peg.

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